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Research papers

The pharmaceutical business in the Middle East

The pharmaceutical market of the Middle East today is characterized by its complexity and inability to offer trends towards global thinking. The Gulf crisis has certainly helped to exacerbate differences, market by market, throughout the region. This...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: Hocine Sidi Said
June 15, 1992
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Citation

Said, H. S. (1992a, June 15). The pharmaceutical business in the Middle East. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/the-pharmaceutical-business-in-the-middle-east


Research papers

From riches to rags

The significance of marketing and market research within financial institutions increased in the mid and late 1980s as a result of the increased competition brought about by de-regulation and growing financial sophistication on the part of the...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Author: Frances Green
June 15, 1992
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Citation

Green, F. (1992a, June 15). From riches to rags. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/from-riches-to-rags


Research papers

Realities of the European single car market

The paper provides a view of the real impact of the European Single Market on the car industry. It contrasts the political ambitions to achieve an open market with the divisions and differences that still exist in the environment for selling and...

Catalogue: ESOMAR International Automotive Marketing Conference 1992
Author: Malcolm Harbour
June 15, 1992
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Citation

Harbour, M. (1992a, June 15). Realities of the European single car market. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/realities-of-the-european-single-car-market


Research papers

The changing process of innovation

In today's high-speed markets companies are having to learn new ways of handling the process of innovation. This paper examines the reasons for this change, and the ways that some automobile companies are introducing their own forms of high-speed...

Catalogue: ESOMAR International Automotive Marketing Conference 1992
Author: Richard Brookes
June 15, 1992
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Citation

Brookes, R. (1992a, June 15). The changing process of innovation. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/the-changing-process-of-innovation


Research papers

Modes of entry, business practices and marketing to East European countries

In the introductory paragraph, the new business climate in Eastern European countries is seen against the background of the different viewpoints that have characterised the evolution of the East/West relationships. The implications of the dramatic...

Catalogue: Conference 1991: International Marketing Research
Author: Gabriele Morello
June 15, 1991
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Citation

Morello, G. (1991a, June 15). Modes of entry, business practices and marketing to East European countries. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/modes-of-entry-business-practices-and-marketing-to-east-european-countries


Magazines

Marketing and research today (February 1990)

As we enter the final ten years of the twentieth century,this is an appropriate moment to look around us, todirect our gaze at issues more fundamental than techniques, or professional problems. Market researchersare often accused of being too...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
February 1, 1990
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Citation

B.V., E. (1990a, February 01). Marketing and research today (February 1990). ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-february-1990-


Research papers

1992: Its effects on European and global marketing

The authors feel that the 1992 Single European Act is likely to bring about the most fundamental changes in European business ever seen. The paper examines awareness, attitudes and action being taken or intended to be taken by market research...

Catalogue: Seminar 1988: International Marketing Reserarch
Authors: Roger Sargood, Malcom R. Mather
June 15, 1988
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Citation

Sargood and Mather (1988a, June 15). 1992: Its effects on European and global marketing. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/1992-its-effects-on-european-and-global-marketing


Research papers

The single European market of 1992

The author tries to explain what effect the Single European Market would have on business in 1992 and thereafter, we knew it was the kind of question that is difficult to answer, because nobody knows exactly what the shape of that 1992 programme will...

Catalogue: Seminar 1988: Business To Business Research
Author: Michel Petite
June 15, 1988
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Citation

Petite, M. (1988a, June 15). The single European market of 1992. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/the-single-european-market-of-1992


Research papers

Potential evolutions of medical, industrial, and distribution practices in the Japanese pharmaceutical business strategy of the Japanese government

Since some years the Japanese government had decided to yearly reduce the drug reimbursement price considerably and to ask patients to share a greater part of the medical cost. The government, thus was working towards at least two goals: - Reduction...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Author: J. B. Bouée
June 15, 1987
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Citation

Bouée, J. B. (1987a, June 15). Potential evolutions of medical, industrial, and distribution practices in the Japanese pharmaceutical business strategy of the Japanese government. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/potential-evolutions-of-medical-industrial-and-distribution-practices-in-the-japanese-pharmaceutical-business-strategy-of-the-japanese-government